Retail & Wholesale

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Retail is the pulse of South Africa’s consumer economy, employing over 3 million people across formal and informal markets, from supermarkets and malls to street vendors and e-commerce giants, the retail sector reflects the heartbeat of household spending and economic resilience.

African woman with shopping cart. 

The history of retail is rooted in well-developed white-owned formal retail chains coexisting with marginalised township and informal traders. Post-1994, the rise of black middle-class consumers transformed the landscape, while spaza shops and township malls redefined access to goods and services.

Today, the retail sector is under immense pressure, loadshedding disrupts operations, consumer confidence is low, and unemployment squeezes spending. Resilience remains online shopping is booming, with platforms like Takealot and Checkers Sixty60 rewriting convenience. Informal retail, meanwhile, continues to sustain millions of livelihoods, often outside formal metrics.

By 2030, retail will be transformed by e-commerce, digital payments, and automation in logistics. South Africa’s retailers will compete not only with one another but with global platforms. The informal sector, if properly supported with financing and regulation, could be a major driver of inclusive growth. Sustainability will also define the future of green supply chains, waste reduction, and ethical sourcing will no longer be optional.

Retail is not simply about selling goods. It is about sustaining households, enabling entrepreneurship, and reflecting the broader health of the economy. The sector must innovate relentlessly or risk falling behind in a rapidly digitalised world.

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