South Africa’s media and entertainment sector is entering a decisive new phase of digital platforms, streaming services, and creative technologies that are reshaping the industry and creating fresh career pathways.
MEDIA & ICT
Historically, South Africa’s ICT landscape was shaped by telecommunications giants and broadcasters. Over the past two decades, it has transformed into a broader ecosystem of mobile, internet, e-commerce, and digital services. ICT is now a critical enabler across all industries, from banking to education.

The labour market is in flux, traditional media and broadcasting have shed jobs, demand for digital skills is soaring. There is a widening gap between unemployed graduates and the technical skills needed for cloud computing, AI, and data analytics. SMEs and startups are driving innovation, but access to affordable training remains a barrier for many youth.
The ICT sector, guided by MICT SETA, is one of South Africa’s fastest-growing engines of opportunity. Through the skills levy, MICT SETA funds training in digital media, communications, and information technology aligned to the National Skills Development Plan 2030.
Looking forward to 2030, ICT will be the backbone of economic competitiveness. E-commerce, fintech, and AI-driven industries are expected to dominate growth, creating demand for highly skilled professionals. Companies such as MTN, Vodacom, and a wave of local tech startups are already shaping this digital revolution.
The challenge lies in inclusivity, however, can South Africa expand affordable digital training fast enough to absorb unemployed youth and retrenched workers from traditional sectors? MICT SETA’s role will be pivotal in aligning skills supply with demand.
The digital economy must be designed to include, not exclude. South Africa’s future will be written in code, but it must also be grounded in equity.
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